Design & Innovation

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Design & Innovation
Applied Innovation: From Insight to Market-Ready Product

I help startups, SMEs, and corporations turn ideas into viable products, services, and brands, using design, project management, and applied AI.

Innovation isn’t about having ideas…

it’s about executing them with a controlled budget, schedule, and risk. I combine 20+ years of industrial and strategic design with project management and hands, so your company can move from intent to results.

What I Offer

Product Innovation

From concept to manufacturing (DFM), with market validation and feasibility.

Brand Innovation

Positioning, identity, and brand systems for commerce, products, and services.

Business and Service Innovation

New value propositions, offer models, and customer experience.

AI applied to Design

Assisted ideation, process definition and evaluation of AI tools for your team.

How I Work (4 Phases)

1. Diagnosis

Goals, constraints, and opportunities

2. Strategy

Scope, hypotheses, KPIs, and risks

3. Design & Prototype

Iterations with clear decision criteria

4. Implementation

Planning, budget, tracking, and handover to your team

Who I Work with

Startups

Validate fast, on a lean budget, and avoid costly manufacturing or brand mistakes. I help with MVP definition, prototyping, early DFM, lightweight branding, and a realistic project plan. Best format: 1–2 week innovation sprint or one-off mentoring.Validate your Idea

SMEs

Innovate without building an R&D department or stopping the business. I deliver opportunity diagnostics, product or service design, brand repositioning, and a roadmap with budget and KPIs. Best format: end-to-end project with milestones.
Plan your next Innovation Project

Corporations

Align teams, manage risk, and take innovation from idea to execution with governance. I provide project structure, risk matrix, KPI dashboard, strategic design workshops, and AI tool evaluation. Best format: team workshops, phased support, or pilot project.
Request a Proposal

Let`s Innovate !

My Approach to AI

I use AI as a tool for ideation and analysis, not as a substitute for design judgment. My current work evaluating and training AI models gives me a practical view of its limits and of where it adds value.

Outcomes we aim for

Shorter time to market, data-driven decisions, risks identified before investing, and a team able to continue on its own.

Deliverables

  • Opportunity map
  • Project canvas
  • Roadmap with schedule and budget
  • Risk matrix
  • Prototypes
  • KPI dashboard

I also work with brands and product companies in hospitality and retail that want to innovate without setting up an in-house R&D department.

Tell me your challenge and we’ll design an innovation plan tailored to you. info@designthropo.com

FAQ

Do you work alone or with a team?

With my network of specialists in industry, services, and academia, depending on the project.

How long does a project take?

From a 1–2 week sprint to multi-month programs.

Do you work remotely?

Yes, for Europe and the Americas, and on-site by arrangement in Spain.