Reail / Dutyfree Furniture
Anthropo: Consumers. / Context: Branding. Retail. Airports. Dutyfree Stores / Location: Latin America
Baileys Display for DIAGEO
The Design Concept: Elegant Visibility. This freestanding display is designed to be a focal point in premium retail environments. It combines a rich, dark wood aesthetic with vibrant, modern lighting to draw attention to the Baileys brand and its products. The unit’s rounded corners and vertical orientation create a sleek, contemporary feel that maximizes impact within a compact footprint.
Key Features & Materials
Frame & Structure: The unit is constructed with a dark wood veneer frame, providing a luxurious and substantial feel that complements the rich tones of the Baileys bottles.
Illumination: A defining feature is the vibrant green edge-lighting that frames the shelves and the top branding panel. This glowing effect creates a striking visual contrast and highlights the products, making them pop against the background.
Branding: The top section features an illuminated “BAILEYS ORIGINAL” logo, ensuring instant brand recognition. Below it, a digital screen displays dynamic product advertisements or content, adding an interactive element.
Product Showcase: The stand includes three tiers of shelving, each capable of holding three bottles, for a total capacity of nine bottles. The shelves are also edge-lit in green, further enhancing the presentation.
Base: The entire unit rests on a stable, square metal pedestal base, ensuring secure placement in high-traffic retail areas.
Function & Context.
This display is perfectly suited for small stores and duty-free shops where space is premium but high-impact presentation is essential. The combination of luxurious materials, eye-catching green lighting, and digital content creates an inviting and premium “treat destination” that effectively attracts customers and encourages purchase. The unit’s design allows it to be placed centrally or near key points of sale for maximum visibility.
- Design: Iván Vidal.
- Final Client: Baileys / DIAGEO LATAM
- Producer Client: Pladetec SA
- Year: 20067 to 2012